THE PURE JAKE NEWSLETTER

THIS MONTH'S PURE JAKE TOPICS:

• Jake's Thought For Today
• June's Featured Manufacturer: The Better Resetter
• Jake's Jabber: "Woe is Me!"
• Never Say "NO!"
• A Little Bit of Humor: AMAZINGLY SIMPLE HOME REMEDIES

Thought For Today

Never extend more credit than you can afford to lose and never assume more credit than you can afford to pay. Seems to be good common sense doesn't it? A friend that I have coffee with once, or twice, a week said his daddy told him that no matter how big a pile of "whatever" you had, if you kept taking away from it by the spoonful and not putting any back, one day the pile would be gone.

--Jake Jakubuwski

June's Featured Manufacturer: Adamsrite

Adams Rite has just released a newer and stronger deadlatch for aluminum stile doors. It's called the Steel Hawk (AR 4300). The Steel Hawk is an electrified deadlatch that is non-handed and is by far the easiest way to electrify an aluminum stile door.

The Steel Hawk adapts to any door swing right out of the box! It also retrofits any standard MS1850 prep and is compatible with all Adams Rite deadlatches using the same strike.

You just open the box, install the lock, hook up the power. That's it. It's so simple that you'll quickly get hooked on the Steel Hawk from Adams Rite.

There will be a full-blown article in the August (ALOA) issue of The National Locksmith with photographs and lots of interesting information on the Steel Hawk. Keep you eyes open for it.

For more information call your favorite supplier or check out the Steel Hawk at www.adamsrite.com

Jake's Jabber: "Woe is Me!"

You'll notice that the June issue of The Pure Jake Newsletter is a tad late. I apologize for that but it was kinda, sorta unavoidable.

I was working on some special writing projects and time just got away from me. So, here it is the 24th of June and I'm just getting around to getting this month's newsletter written!

Stuff happens and most times I find that when it does happen it was either that I didn't' plan my time properly or ol' Murphy jumped right up and did his thing when I least expected it. This time around I just stretched a little further then I could actually reach and here I am.

I'll try not to let that happen too often.

Never Say "NO!"

You've all read my ideas about saying: "I can fix that!" and using that phrase as a positive and effective business builder.

I've maintained for years that one of the fastest ways for us to win friends among, and influence the customers and prospective customers that we deal with is to say "I can fix that!"

A corollary is to "Never say 'NO!'"

The word "NO" is a negative. If you're going to survive the hard economic times that we're facing, you'd best get out of the habit of telling customers that you don't fix oven doors, or install security mirrors, or "do" Electronic Access Control.

Saying "NO" to a customer is not the way to solve that customer's security problems.

If the customer points out a hinge that needs fixing and you tell them you don't fix hinges, that customer may decide that you're not the problem solver they're looking for.

In fact, they might very quickly decide that you're part of the problem.

Okay. Let's say that you absolutely, positively don't "do" hinges. How do you keep the customer happy and convince them that you really are a proactive problem solver.

You find someone you can network with that CAN fix the hinge or install a mirror or install a new door and frame!

That's called networking.

Our grandparents called it "Back Scratchin'". Like: "You scratch my back and I'll scratch yours."

In more modern parlance this concept falls under the Law of Multiple Redundancy. Which means that there is always more than one way to arrive at a given destination.

In my opinion saying "NO!" is the quickest way to drive yourself and your business into the ground.

For more in depth ideas about unconventional, yet effective approaches to expanding your business by stepping outside your comfort zone I suggest you read:

"How to Drive Your Competition Crazy" by Guy Kawasaki, or "Rules for Revolutionaries" … also by Guy.

A Little Bit of Humor: AMAZINGLY SIMPLE HOME REMEDIES

Sometimes we need to let go of all the problems of the day and have a good laugh. I hope the following at least makes you smile. WARNING: DO NOT TRY THESE HOME REMEDIES AT HOME.

AMAZINGLY SIMPLE HOME REMEDIES

1. If you're choking on an ice cube simply pour a cup of boiling water down your throat. Presto! The blockage will instantly remove itself.

2. Avoid cutting yourself when slicing vegetables by getting someone else to hold while you chop.

3. Avoid arguments with the Mrs. about lifting the toilet seat by using the sink.

4. For high blood pressure sufferers: simply cut yourself and bleed for a few minutes, thus reducing the pressure in your veins. Remember to use a timer.

5. A mouse trap, placed on top of your alarm clock, will prevent you from rolling over and going back to sleep after you hit the snooze button.

6. If you have a bad cough, take a large dose of laxatives, then you'll be afraid to cough.

7. You only need two tools in life - WD-40 and Duct Tape. If it doesn't move and should, use the WD-40. If it shouldn't move and does, use the duct tape.

8. Remember: Everyone seems normal until you get to know them.

9. If you can't fix it with a hammer, you've got an electrical problem.

Daily Thought: SOME PEOPLE ARE LIKE SLINKIES, NOT REALLY GOOD FOR ANYTHING, BUT THEY BRING A SMILE TO YOUR FACE WHEN PUSHED DOWN THE STAIRS.

I Like These Links:

If you find any broken links, please let me know.

THE PURE JAKE NEWSLETTER is a FREE newsletter for professional locksmiths, professional door installers, architectural specifiers, hardware purchasing agents, facilities management personnel, security professionals, door and door hardware distributors and other interested parties.

The newsletter will be offered (FREE BY - SUBSCRIPTION ONLY) on a monthly basis to an "opt-in" subscriber list. It will be offered in electronic format only.

If you have received this newsletter and do not wish to have future newsletters sent to you please click the "Unsubscribe" button at the bottom of this newsletter.

If you received this copy of THE PURE JAKE NEWSLETTER from a friend and would like to have your own copy delivered to your desktop, or laptop, or Blackberry every month, you can subscribe by clicking here.

Your information will never be sold, traded, given away, rented, leased, bartered, or swapped for ransom.

Copyright 2011, Jake Jakubuwski - All rights reserved.